Tampa Bay Business Journal: May 3, 2013

TAMPA - In this week's Tampa Bay Business Journal segment, editor Alexis Muellner discusses the Ignite! Tampa Bay event, new advertising rules for lawyers, and how to make news without trying.

A big event held last week at the Tampa Theatre attempted to bring passion to the local business community. Ignite! Tampa Bay gave 32 speakers five minutes each to explain their passions to 900 people.

"One hundred percent of net new job creation over the next 15 years, according to the Bureau of Labor Statistics, will come from startups exclusively," Joy Randels, CEO of New Market Partners.

The hope of the Ignite! event is to foster a community that will keep local innovators in the Tampa Bay area to grow their companies here.

New rules for Florida attorneys went into effect this week. Starting on May 1, all lawyers in the state had to follow new rules applying to all forms of communication and advertisement, including social media, internet, print, e-mail and television.

The changes are designed to help the consumers of legal services

Tampa Bay Business Journal's story on Continental Jewelers' closing remained the top result in Google searches for Continental Jewelry in Tampa almost 18 months after it published.

That bugged Andy Meyer, the man who bought the assets of the old store and opened a new one.

He asked if the Business Journal to delete the story from their website. Meyer was told that was not going to occur and instead make news of his own.

Meyer did just that. He partnered in a Tampa Woman's Club charity event at which a $5,000 diamond was placed in a champagne glass. A woman made national news when she swallowed that diamond.

For more information on these stories, click on the video player on the left, go to youtu.be/JiqRPRc5dUM or pick up this week's Tampa Bay Business Journal available on newsstands.

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