Tampa Bay Business Journal: January 24, 2014

TAMPA - In this week's Tampa Bay Business Journal segment, editor Alexis Muellner discusses how pro sports teams are using data analytics to increase ticket sales, questions if Tampa is ready for another large office building, and explains that Florida is among the top states for conducting background searches.

Tampa Bay's professional sports teams are using various number crunching strategies to help fill their stadiums and arenas. The strategies are the types used in other hospitality industries.

Local teams have used data analytics professionals for about the past three years. The analysts help the teams create dynamic ticket pricing strategies.

In the near future, the hope is the data will help the teams maximize their profits from concessions, merchandise and sponsorships.

Could a new high-rise office building be coming to Tampa? Rick Siems, research director for the Tampa office of Cushman & Wakefield, believes a speculative office construction will return to the Bay Area within the next year.

Speculative construction means there are no pre-construction tenant commitments before the start of construction.

A major reason why this type of building may return is local office vacancy rate is in a decline. Currently Tampa Bay's overall office vacancy rate is at 16.2%, its lowest level since the summer of 2008.

DirtSearch.org reports Florida is one of the top states for conducting background searches. In 2013, Florida only trailed Arizona, California and Texas for the number of searches.

There are positives and negatives to this report.

Background searches are often conducted when companies are hiring, meaning job market continues to improve in the Sunshine State. Unfortunately, it also means more Floridians could be at risk for identity theft as criminals search for date on the state's residents. Around 15 million Americans become ID theft victims each year.

For more information on these stories, click on the video player on the left, go to youtu.be/ zgjErfAA_wU or pick up this week's Tampa Bay Business Journal available on newsstands.

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