Tampa Bay Business Journal: January 10, 2014

TAMPA - In this week's Tampa Bay Business Journal segment, editor Alexis Muellner peels back the cover on Hillsborough County's biggest deal of 2013, discusses the upcoming State of the Workplace event, and asks are attractive CEOs are really better for businesses?

Nearly 40 business, community and academic leaders gathered in September 2012 for a series of meetings called on short notice by the Tampa Hillsborough Economic Development Corp.

The meetings were cloaked in secrecy. Why? Because executives from an unnamed corporation wanted answers to this: was Hillsborough County the right place for them to expand their business?

This week the Tampa Bay Business Journal provides a glimpse into what it took to bring USAA, 1,200 jobs and $164 million in capital investment to the Bay Area.

It turned out the answers the executives received about the local workforce and business climate were exactly what they wanted to hear.

On Tuesday, January 14, Alexis Muellner will be moderating two panel discussions on the Tampa Bay workforce.

The panel will bring together some of the region's most influential CEOs and educators to talk about the state of the local workforce.

Right now, the Bay Area's economy is still showing signs of slow improvement. However, there continues to be huge numbers of people in the area who have given up looking for work altogether.

The panel hopes to provide some answers on how best turn the potential the local economy so those wanting good jobs can find them.

A new University of Wisconsin study suggests an attractive CEO helps a company's stock price and leads to a higher executive salary.

Joseph Halford and Hung Chia Hsu found a CEO that is 10% more attractive is worth 43 basis points in increased stock value.

The major reason? The attractive qualities help in negotiating and when a CEO does television interviews.

In the end though, no matter how good looking a company's executives are, it all comes down to this question: are they good at making profits?

For more information on these stories, click on the video player, go to youtu.be/tkTG0FhsB-w or pick up this week's Tampa Bay Business Journal available on newsstands.

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