LeBron X shoe price: LeBron James and the case of the $300 sneaker

Call it the cost of doing business, or the price of winning. Either way you're going to be paying a premium for  LeBron James ' new sneakers when they hit the market this fall.

The Internet was buzzing on Tuesday when The Wall Street Journal revealed the alleged price point of the LeBron X sneaker at a whopping $315 dollars. But all you sneaker fiends and fans of LeBron James needn't worry, there is a light at the end of this tunnel. And no, it's not a train.

As it turns out, Nike is refuting the Wall Street Journal report and a representative from the 'Swoosh', Brian Strong, set the record straight via  ESPN :

"The LeBron X will be launched in the fall at a suggested retail price of $180," Strong said, in a statement. "The initial introduction of the LeBron X will be the red, white and blue Nike+ enabled version and that price is still being set, but will be at a higher price to reflect the Nike+ technology embedded in the shoes."

The new Nike+ technology is great and it's understandable the technology would raise the price of the shoe, but $315 was plenty excessive. Still, for as much as people made a fuss over it, there would've been plenty of folks out there who would've forked over the cash in a heartbeat.

Call it the cost of keeping fresh.

Read the original post here: