Two years ago, stylish Rays fans wore Rayhawks!
That is so 2008.
In 2010, welcome the BRayser! Blazer plus Rays equals Brayzer.
The BRayzer is a hot commodity. Only 54 are in existence.
You may have seen most of them last night, sported by the team, coaches and it's creator.
That creator is none other than Joe Maddon himself. From baseball manager to fashion icon.
But why the BRayser? Senior V.P of the Rays, Mark Fernandez said, "There is alot of swirling around with Joe when it comes to fashion."
And Joe Maddon told us, "Plaid hit at the right time. Real men wear plaid. Come out and fill the trop. It would be awesome."
But, the jacket is not available to the public just yet. A small boutique in New York was commissioned to create the first order. Now the challenge is to mass produce the BRayser to get these in the hands of fans. "We are trying to work with the people who own the material, and the design. They are very happy to do it," said Fernandez. The problem is, "Do they have the capacity to do it in time so folks can get what they want?"
But no need to fret. You can get your hands on some plaid. Major league licensing knew the BRayzer would be a hit, so they created their own line -- hats, bottle holders, and more. Billy's grandma may want her little guys in BRayser head to toe, but for now she'll settle. She got Billy a hat. Steve went for an American League East winner t-shirt.
As far as the BRayser, Fernadez said "stay tuned. We have a retailer that is interested. We just need to find a way to mass produce it."
For photos of the ABC Action News team in one of the 54 Braysers, you can head to Sarina Fazan's Fan page on Facebook. Click the 'like button' and view the photo album. The crew had a great time trying them on.
Copyright 2010 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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