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Apple's Siri could be coming to a car near you.
Apple CEO Tim Cook made that announcement this week at Apple's Worldwide Developers Conference in San Francisco.
The new addition to the virtual assistant will come in the form of a button on the steering wheel.
This would help users turn on their radio or get directions without taking their eyes off the road.
Apple says its working with several automakers, including Toyota, Honda and General Motors.
The "Eyes Free" feature is expected to debut within the next year.
Marketers and mobile app developers have developed creative new ways to help shoppers find what they want for less. But these inventive techniques also allow for more aggressive tracking of consumer behavior.