NEW YORK - APRIL 19: Ben & Jerry's Bonnaroo Buzz Ice Cream at the Ben & Jerry's and Bonnaroo - new flavor party at Bowery Ballroom on April 19, 2010 in New York City. (Photo by Jamie McCarthy/Getty Images for Ben & Jerry's)
Photographer: Jamie McCarthy/Getty Images for Ben & Jerry's
Copyright Getty Images
MONTPELIER, Vt. (AP) - Vermont-based ice cream maker Ben & Jerry's is supporting gay marriage in Britain by repackaging an apple pie flavor as Apple-y Ever After.
The subsidiary of the global food and cosmetics conglomerate Unilever is issuing the newly labeled ice cream in the United Kingdom as the British Parliament begins debating legislation that would allow same-sex couples to marry.
When Vermont passed such a law two years ago, the ice cream company celebrated by briefly repackaging its Chubby Hubby flavor as Hubby Hubby.
Ben & Jerry's has been involved in progressive political causes since its founding in 1978. The South Burlington-based company's spokeswoman Liz Stewart says the genders of married spouses matter less than their love and commitment.
Parent company Unilever PLC's other brands include Lipton tea and Dove soap.
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