Nike is selling 1,500 pairs of 2011 NIKE MAX shoes on eBay. Proceeds from the sale of the Back to the Future Part II replica shoe go to The Michael J. Fox Foundation.
BEAVERTON, Ore. - Nike, the Oregon shoe manufacturer, is looking to the future for their latest shoe style. Specifically the year 2015.
Nike is partnering with The Michael J. Fox Foundation and the original creators of the Back to the Future trilogy to raise money for the fight to find a cure for Parkinson's disease.
Fox, who suffers from the degenerative neural disease, starred as Marty McFly in the three Future films.
In 1989’s Back to the Future Part II, Marty travels with Doctor Emmitt Brown (Christopher Lloyd) to the year 2015 to save his children from a life of crime. To appear as his son Marty Jr., Fox puts on the same style of clothing his son wears including a pair of self-lacing Nike shoes.
Nike began selling replicas of the shoe seen in the movie on Thursday.
The 2011 NIKE MAG features an exact match of the shoe's upper contours, a glowing LED panel, electroluminescent NIKE in its strap. The logo lights up by pinching the "ear" of the shoe's high top, glowing for up to five hours per charge. The shoe is the first rechargeable footwear ever sold by Nike.
The only change in the design from the shoe seen in the movie is added foam support in the ankle and toe box for better comfort. Unfortunately the NIKE MAX does not "power lace" even though the company filed a patent for self-lacing shoes in 2008.
One hundred and fifty pairs of the shoes will be auctioned off each day for ten straight days at nikemag.ebay.com via eBay's Fashion Vault.
All net proceeds are going directly to The Michael J. Fox Foundation which supports Parkinson's research. The money raised by the auction will also be matched by Sergey Brin and Anne Wojcicki. The two recently announced they will match all donations to Fox's Foundation through the end of 2012 up to 50 million dollars.
The first NIKE MAX auctions on eBay have seen bids reach as high as $70,000.
To better publicize the release of the MAX shoes, Nike created a two-minute long commercial featuring original Back to the Future actors Christopher Lloyd and Daniel Fullilove, actor Bill Hader and basketball star Kevin Durant. See the film at http://www.back4thefuture.com/
Hader, as a shoe salesman, is trying to sell a pair to Durant when Lloyd, as "Doc Brown", rushes in needing some new shoes. "Doc" wants to know if they come with power laces only to learn they won't be available until 2015. That's when "Doc" rushes off in his DeLorean time machine to head four years into the future.
Only time will tell if a 2015 NIKE MAX will come with power laces.
Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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