TAMPA BAY, Fla. - Move over men, the newest beer on the market isn’t for you. Chick Beer is only for female beer drinkers.
Shazz Lewis, the woman behind Chick Beer, told the Village Voice in an interview the lager has features a woman will enjoy like: low carbs; just 97 calories per bottle; less carbonation so it doesn’t make you burp; and, a mellower taste.
Chick also stands out by using hot pink and black colors in its packaging. The bottle labels features a black dress while the six-pack box uses the image of a purse.
The company admits on their website Chick Beer may be sexist, saying “we made a conscious decision that Chick Beer’s packaging would be over-the-top feminine, so that we would stand out from the hundreds of dude beers out there.”
Chick also wants to stand out from other brews by helping women.
The company set up an independent board to oversee its Chick Cares program that donates 5% of its net profits to charities that empower women in communities where the beer is sold.
In case you were wondering, Chick Beer is not some home-brew concoction nor is it owned by a major brewer like MillerCoors or Anheuser Busch/InBev. The beer is brewed in Monroe, Wisconsin, by Minhas Craft Brewery, the second oldest brewery in the country. Chick is owned by a small, privately-held Maryland-based company.
Unfortunately, right now you can only find it in bars and stores in Maryland. The company says if you want Chick in Tampa Bay, tell your bartender or retailer to carry it. They are hoping to get it sold nationwide as soon as possible.
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