Taco Bell introducing more upscale menu items in July
Black beans and cilantro rice featured on new menu
Taco Bell
Posted: 06/06/2012
LOUISVILLE, Ky. (AP) - Taco Bell, known for its inexpensive fare and late-night business, is trying to go more upscale.
The chain said Wednesday it plans to roll out a menu addition created by celebrity chef Lorena Garcia early next month at nearly 5,600 U.S. restaurants.
New items feature black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.
Taco Bell executive Brian Niccol calls the items "gourmet Mexican." It's a venture onto the turf of casual-dining chains such as Chipotle Mexican Grill and Qdoba Mexican Grill.
It's a departure from such standards as tacos, burritos and chalupas that target Taco Bell's core young-adult customers and will remain mainstays on the menu.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
PRINT
Top Money Headlines
-
Microsoft unveils Xbox one
The Xbox one was unveiled at Microsoft's headquarters in Redmond, Washington. The console itself has sharp angles, not the smooth contours like the 360.
-
Buyer: Home was smaller than advertised
-
Boeing's 787 resumes service in U.S.
-
Consumer Reports: Keeping produce fresh
-
Florida tax holiday for August OK'd
-
Clogged dryer vents pose safety hazard
