Wendy's moves past '99 cents' with new value menu
Wendy's (Getty Images)
Posted: 01/03/2013
NEW YORK - Wendy's no longer thinks a hamburger has to be 99 cents to be a deal.
The fast-food company known for its Frosty shakes and square burgers is replacing its 99-cent value menu. It's now offering a beefed up array of options called "Right Price Right Size," with items ranging from 99 cents to $1.99.
At a time when costs for meat, cheese and other ingredients are rising, the revamped menu is intended to give budget-minded diners more options, while giving Wendy's more flexibility on pricing.
The switch to the "Right Price Right Size" value menu reflects the cost pressures facing fast-food chains. Burger King and McDonald's have already moved past the $1 price point, offering tiered value menus that go up to around $2.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
PRINT
Top Money Headlines
-
Boeing's 787 resumes service in U.S.
Boeing's 787 Dreamliner went back in service in the continental United States with a flight from Houston to Chicago, operated by United Continental Airlines. United has stated plans to restart international flights on June 10.
-
Consumer Reports: Keeping produce fresh
-
Florida tax holiday for August OK'd
-
Clogged dryer vents pose safety hazard
-
Should pets receive Food Stamps?
-
Tampa Bay Business Journal: May 17
