It's a dog's world: In Battle of the Super Bowl ads, babies, man's best friend reigns, voting open

Babies, pooches take Super Bowl ad crown


Photographer: WFTS
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Doritos Sling Baby ad

Doritos' "Sling Baby" commercial aired during Super Bowl XLVI was the favorite among voters in USA Today's annual AdMeter.
Photographer: Doritos
© 2012 Doritos

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Posted: 02/06/2012

TAMPA BAY, Fla. - Now that the Giants have won Super Bowl XVI, we can focus on important stuff... like the best Super Bowl commercials!

USATODAY and Facebook partnered together for this year’s AD Meter, which allowed viewers to vote on each Super Bowl commercial from the moment they aired live up until Tuesday, when voting ends. 

So far, doggies and babies have been the bell of the ball.

In the number one ad, Dorito's "Sling Baby", a young boy is identified as the antagonist, taunting a little baby from a distance with a bag of Doritos. A grandmother character, who is holding the baby in a sling shot apparatus, pulls and releases the baby, allowing him to fly in the air in an unreasonably safe and graceful manner. The cutie patootie baby snatches the chips from the annoying older boy and brings the snack back to his grandmother's lap, and they snack together in victory.

The runner up ad features a dog that’s misbehaved and uses the Dorito's cheesy chip to keep a man from ratting him out on burying the family cat.

Considering the millions of dollars that advertisers invest on Super Bowl ads, the fact that the "Man's Best Friend" commercial was pulled of on a $20 budget is no small feat.

But the title of “winner” is not secured until the last fan clicks. Voting is still open, so you have a chance to weigh in on what you feel is the best commercial. Simply visit USA Today's Ad Meter, click on the ad you like best and a link will appear leading you to vote through Facebook.

The official voting will be open until 6 p.m. Tuesday and the winner will be announced on USA Today’s website and Facebook.

View and vote for Super Bowl ads here: http://www.usatoday.com/sports/football/superbowl-admeter

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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