Halo: Reach sets new single day entertainment sales record

Microsoft announced that Halo: Reach made over 200 million dollars in its first day on store shelves. This is the biggest single day sales haul in all of entertainment so far in 2010, and one of the biggest launches ever.

Microsoft's Phil Spencer made the announcement at the Tokyo Game Show earlier this month. Spencer said the first-day sales of two hundred million dollars is more than any "game, movie, or entertainment experience in 2010."

Halo: Reach is the fifth and final entry in the Halo series from Bungie Studios. Bungie first released Halo: Combat Evolved along side the original Xbox in November of 2001. Subsequent releases of Halo 2, Halo 3, and Halo: ODST have been met with huge sales and critical acclaim.

Halo: Reach has garnered strong reviews since its launch September 14, and is averaging a 92.8% from 30 reviews on gamerankings.com . Thierry Nguyen of 1up.com called it "perhaps the finest Halo title yet," and Erik Brudvig from IGN.com says Reach is "the ultimate Halo experience."

Halo: Reach is a prequel to Halo: Combat Evolved. Reach follows the story of the Noble Team, a group of advanced space marines tasked with fighting off the Covenant, an alien race determined to eliminate all humans.

The Halo series is known for exciting and innovative multiplayer features as well, and Reach is no exception. Up to sixteen players can go to battle in competitive online matches, and four friends can join together to tackle the game's story mode together.

Halo: Reach is available at all major stores and through numerous online retailers.