Teeth whiteners are some of the most advertised products on the internet.
Just visit some news websites, and you'll find ad for whiteners, whitener "blogs", even whitener "comparisons" that look like they are from an independent review panel.
But are they legitimate....and safe to try?
It's Just a Free Sample, right?Joan Vaal -- like a lot of us -- brushes and brushes her teeth...but can't get them any whiter. So she was intrigued by teeth whitener reviews online... especially for one called
"Dazzle White Pro," also called
"Dazzle Smile Pro."One review named it the "top rated" whitener ....and said it was featured on major TV networks like ABC and CNN.
Joan says "it goes on and on about how wonderful it is...and all the people who've been written in."
So she decided to give it a try...After all the first sample was less than 2 bucks!
Free Sample turns into Monthly ChargesBut then a puzzling thing happened to this retiree. She tells me "when I got my statement from Visa, I'm charged $58.76."
More puzzling: She got not one but
two $58 charges, for two months!
She says "I called them and they said I had just joined their club." But Joan never read anything about a whitening club for $58 a month. Neither did many other customers, it turns out.
Next: The BBB Report, and what others have discovered