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Chocolate chip cookies: Why do we love them so much?


Last Update: 6/25 1:25 pm
(<a href="http://www.flickr.com/photos/lookr/31317389/">Lookr</a>, Creative Commons Attribution 2.0 Generic)
(Lookr, Creative Commons Attribution 2.0 Generic)
Chocolate chip cookies hold a certain power over mere mortals that few can resist. So what's the deal? How come we just can't get past the temptation?

Tara Parker-Pope of the New York times breaks it down for us:


In an experiment of one, Dr. Kessler tested his willpower by buying two gooey chocolate chip cookies that he didn’t plan to eat. At home, he found himself staring at the cookies, and even distracted by memories of the chocolate chunks and doughy peaks as he left the room. He left the house, and the cookies remained uneaten. Feeling triumphant, he stopped for coffee, saw cookies on the counter and gobbled one down.


“Why does that chocolate chip cookie have such power over me?” Dr. Kessler asked in an interview. “Is it the cookie, the representation of the cookie in my brain? I spent seven years trying to figure out the answer.”


Click here to read the rest and find out why you might be craving cookies right now
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