Big changes in news viewership in Tampa Bay as ABC Action News wins all early and late newscasts


Representing a major shift in where people turn for local news, weather and sports in the Tampa Bay area, ABC Action News on WFTS-TV won the 5 p.m., 5:30 p.m., 6 p.m. and 11 p.m. M-F news competition in the highly sought after Adult 25-54 and Women 25-54 demographics for November 2012. In these most important of newscast time periods, six news stations are showcased in the Tampa-St Petersburg-Sarasota television market and viewers have made the clear choice to turn to ABC Action News. November marked the first time ABC Action News won all three early evening newscasts in A25-54. 
5-6:30 p.m. Nov ‘12                                 A25-54                                W25-54
ABC Action News                                       1.8                                         2.5
WTVT-TV                                                      1.6                                         1.6
WFLA-TV                                                      1.2                                         1.3
WTSP-TV                                                      0.8                                         0.8
Bay9                                                              0.6                                         0.6
WWSB-TV                                                    0.2                                         0.2
The first place finish for ABC Action News at 11 p.m. comes just after the recent A25-54 ratings wins in September and October. It also marks 10 months in a row of winning the W25-54 demographic. With only one month to go, ABC Action News at 11 p.m. leads the year in both A25-54 and W25-54.
11 p.m. Nov ‘12                                       A25-54                                  W25-54
ABC Action News                                       1.8                                           2.6
WTSP-TV                                                     1.6                                           1.8
WTVT-TV                                                      1.3                                           1.6
WFLA-TV                                                      1.2                                           1.3
Bay9                                                              0.5                                           0.6
WWSB-TV                                                    0.2                                           0.3
ABC Action News also has the unique distinction of being the only news station in the Bay area to have ratings growth (A25-54) over the past year in every M-F newscast:
ABC Action News in the morning from 5-7a.m. grew 18% in A25-54 rating. 
ABC Action News at Noon increased 33% over this time last year. 
ABC Action News from 5-6:30 p.m. had year-to-year A25-54 ratings increases in EVERY half hour. 
5 p.m. was up 70%. 
5:30 p.m. increased 89%. 
6 p.m. was up an impressive 111%. 
ABC Action News at 11 p.m. grew by 38%.
"These ratings reflect a clear shift to the historic viewing habits of Tampa Bay news viewers," says General Manager Rich Pegram. "We are extremely pleased to see that they are responding to our commitment to quality journalism, investigative reporting that produces results, breaking news, and superior weather coverage they want and deserve."
"There is a difference in the newscasts we produce and people are taking notice," says News Director Bill McFarland. "They are seeing a hard working, experienced team delivering on our goal to put out the best, most accurate information whether they get their news on television, computer, tablet or phone."
ABC Action News has been singled out by other journalists and named Florida's "Best Overall News Organization" by the Associated Press four years in a row! The news station also received the prestigious Edward R. Murrow Award for "Best Newscast" in the Southeast United States.
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