ABC Action News wins late news in May 2012

 

ABC Action News on WFTS-TV won the 11 p.m. M-F news competition in the highly sought after Adult 25-54 and Women 25-54 demographics for May 2012. In this most important of newscast time periods, six news stations are showcased in the Tampa-St Petersburg-Sarasota television market and viewers have, once again, made a the choice to turn to ABC Action News.

 

A25-54

W25-54

ABC Action News

1.6

2.3

WTSP-TV

1.5

1.7

WFLA-TV

1.3

1.6

WTVT-TV

1.3

1.4

Bay9

0.7

0.9

This top place performance comes just after the recent ratings win in April and mirrors the successful May of last year (A25-54). Viewing choices for late local news are changing and more people are turning to ABC Action News.

"ABC Action News I-Team Investigations are an important part of our 11pm newscasts and it's rewarding to see people all across the Bay area embrace our commitment to quality, relevant and unique journalism they want and deserve" says General Manger Rich Pegram.

In other newscasts, ABC Action News also has the unique distinction of being the only news station in the Bay area to have growth in the number of viewers (A25-54) over the past year in every other newscast:

  • ABC Action News in the morning from 5-7amgrew an impressive 26% in A25-54 rating. ABC Action News had the #1 rated 5AM broadcast news in the key W25-54 demo for the third time in the station's history during the May 2012 sweeps, and for the third sweep in a row as well.
  • ABC Action News at Noonincreased share in viewership by an incredible 150% over this time last year.
  • ABC Action News from 5-6: 30pmhad year-to-year A25-54 ratings increases in EVERY half hour.
    • 5pm was up 75%.
    • 5:30pm was up an impressive 143%.
    • 6pm was up 113%.
  • ABC Action Newswon all of the major female demos by large margins in each half hour (5-6:30pm) of the early news for the second time in station history during the May 2012 sweep – the first time was in April, making it two sweeps in a row.
  • May also marks the second sweep in a row that ABC Action News has won the 5:30pm time period in the market's most important demo, A25-54.

"Viewers have a choice and they see the difference in the newscasts we produce," says News Director Doug Culver. "We are truly committed to bringing them the best, most accurate information whether it is on their television, computer or tablet and phone."

ABC Action News was recently singled out by other journalists and named Florida's "Best Overall News Organization" by the Associated Press for the fourth year in a row! The news station also received the prestigious Edward R. Murrow Award for "Best Newscast" in the Southeast United States.

About WFTS/ABC Action News

WFTS-TV is the primary ABC network affiliate for the Tampa-St. Petersburg-Sarasota television market, programming a strong schedule of news, sports and entertainment. WFTS/ABC Action Newswas the first broadcast station newscast in the Tampa Bay area to broadcast in high definition. ABC Action News has been named the Associated Press' Best Overall News Operation for past four years. ABC Action News leads the way providing local news and weather coverage on-air, on the web and on mobile phones. WFTS-TV is a Scripps Media station. For additional information, visit the WFTS-TV website at www.abcactionnews.com .

About Scripps

Scripps ( www.scripps.com ) is a leading media enterprise driven to develop and expand its digital strategies including social gaming, while embracing its rich history in delivering quality journalism through television stations, newspapers and Scripps Howard News Service. Creative, talented and energetic employees are leading the way at 19 television stations in major cities such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa. The Scripps digital group is growing and gaining momentum with new product offerings, enhancements, and technology that gives customers more options than ever before to find the information and entertainment they crave.

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