Bay Area Viewers Continue Choosing ABC Action News as the Local News Leader

ABC Action News #1 in all Evening Newscasts…AGAIN!

Bay Area Viewers Continue Choosing ABC Action News as the Local News Leader With Ratings Wins at 5 p.m., 5:30 p.m., 6 p.m. and 11 p.m.

News viewing habits in the Bay area continue to change and ABC Action News WFTS-TV continues to grow as the market leader. Following the recent November victory, ABC Action News won the February 2013 ratings period in the highly sought after Adult 25-54 and Women 25-54 demographics during the M-F early evening and late night newscasts. February 2013 also marks 11 months in a row that ABC Action News has won the early evening news block in W25-54.

 

            5-6:30 p.m. Feb. '13    A25-54            W25-54

            ABC Action News  1.5                   2.1

            WTVT-TV                    1.3                   1.0

            WFLA-TV                    0.9                   0.8

            BN9                             0.8                   0.9

            WTSP-TV                   0.8                   0.9

 

In the competitive 11 p.m. news race, ABC Action News is again the winner in the key demographics. ABC Action News lead the way with a 1.44 A25-54 rating and 2.09 W25-54 rating, followed by WTVT-TV (1.36/1.86), WTSP-TV (1.12/1.35), WFLA-TV (1.10/1.26), and BN9 (0.28/0.24). This achievement comes just after ABC Action News at 11 p.m. was rated number one in January 2013 and the average for all of 2012 in these same target demos.

 

"It is rewarding to see our focus on quality journalism, results oriented investigations, breaking news coverage, and accurate weather forecasting continue to resonate with viewers," said General Manager Rich Pegram.

 

ABC Action News has been singled out by other journalists and named Florida's "Best Overall News Organization" by the Associated Press four years in a row! The news station also received the prestigious Edward R. Murrow Award for "Best Newscast" in the Southeast United States.

 

"Our team knows the importance of keeping everyone informed and delivering relevant information on TV, online and on mobile devices," said News Director Bill McFarland. "We're honored more and more people across the Bay area trust us for that each and every day."

 

About WFTS/ABC Action News

WFTS-TV is the primary ABC network affiliate for the Tampa-St. Petersburg-Sarasota television market, programming a strong schedule of news, sports and entertainment. WFTS/ABC Action News was the first broadcast station newscast in the Tampa Bay area to broadcast in high definition. ABC Action News has been named the Associated Press' Best Overall News Operation for past four years. ABC Action News leads the way providing local news and weather coverage on-air, on the web and on mobile phones. WFTS-TV is a Scripps Media station. For additional information, visit the WFTS-TV website at www.abcactionnews.com .

 

About Scripps

Scripps ( www.scripps.com ) is a leading media enterprise driven to develop and expand its digital strategies including social gaming, while embracing its rich history in delivering quality journalism through television stations, newspapers and Scripps Howard News Service. Creative, talented and energetic employees are leading the way at 19 television stations in major cities such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa. The Scripps digital group is growing and gaining momentum with new product offerings, enhancements, and technology that gives customers more options than ever before to find the information and entertainment they crave.

 

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